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VeriFone Systems Approved for Rollout of NYC Taxi Customer Controlled
Payment
VeriFone Transportation Systems First Vendor Authorized to Market Integrated
Passenger Information and Payment Solution to City's 13,000 Yellow Cabs
May 30, 2007
NEW YORK - May 30, 2007 (BUSINESS WIRE) - VeriFone Holdings, Inc. (NYSE:PAY) announced today
that its payment systems are the first to be approved for full-scale rollout
in the New York City Taxi & Limousine Commission's (TLC) effort to upgrade
all of the city's 13,000 medallion yellow taxicabs with customer-oriented
payment and information systems.
The TLC has mandated that beginning in October 1, 2007, upon their next
scheduled inspection, all New York taxis will have implemented
technology-based customer service improvements that will include an
interactive electronic passenger map and information screen, and
credit/debit card acceptance. Systems implemented by VeriFone
Transportation Systems are the first to obtain a formal Notice to Proceed
from the TLC, authorizing installation and use in any of the 13,000 licensed
cabs in the city.
"We are pleased to be first to meet the standards set by the TLC in its
efforts to enhance customer service and revolutionize the taxi industry in
New York City," said Douglas G. Bergeron, chairman and CEO of VeriFone. "These systems provide the most dynamic, reliable and durable solution for
owners and operators of taxis and limousines, and we look forward to working
with them to make this new system a win-win for everyone."
The VeriFone-based solution utilizes wireless technology to provide
integrated payment in the passenger cab, including a card swipe and
contactless payment for credit and debit payment of fares, in an easy-to-use
ATM style interface. Riders have the option to select a preset tip from a
list of choices, or input their own amount.
The riding experience is further enhanced with the Passenger Information
Monitor, a 10.4-inch touch-screen monitor that provides exclusive news and
content for passengers through an exclusive partnership with market-leading
WABC-TV New York. Content selections include news and weather from WABC;
sport from ESPN; and information on restaurants, night life, hotels and
attractions from Zagat Survey. Near-term enhancements will include traffic,
movie previews and local event information at the touch of a button.
A smaller model utilizes the VeriFone MX870, which supports secure credit
card transactions and PIN-based debit card transactions with contactless
payment and electronic signature capture, as well as advertising and content
delivery. The smaller option will provide an ideal solution for the
integration of potentially smaller hybrid vehicles.
The unique interactive systems, which also include onboard global
positioning systems (GPS), were designed under guidelines from the TLC as
part of a service improvement system designed to enhance fleet management
and improve customer service.
"The TLC is setting the standard for the industry by initiating this
ground-breaking improvement to one of New York's most-beloved icons, the
yellow cab," said Amos Tamam, president and CEO of VeriFone Transportation
Systems. "In addition to providing customers with payment choices, owners
benefit from improved fleet management and the potential for enhanced
revenue through advertising. Drivers also now have improved access to
real-time traffic information and the ability better serve customers who
leave items in their cabs, an added benefit to both residents and visitors
to New York."
VeriFone Transportation Systems will begin providing the integrated solution
immediately, providing training and 24/7 service to operators. WABC is
serving as the primary sales agent for advertising, which includes a variety
of video and interactive messages, reaching hundreds of thousands of taxi
riders in a unique environment.
About VeriFone Transportation Systems Inc. ( www.VeriFoneTS.com )
VeriFone Transportation Systems Inc. is an alliance between VeriFone Holdings, Inc. (PAY, Trade ), and Taxitronic, to provide the next generation in mobile payment and transportation automation solutions. VeriFone Transportation Systems delivers wireless payment, voice guided navigation, dispatch, text messaging and real-time information delivery capabilities for transportation fleets.
About VeriFone Holdings, Inc. ( www.verifone.com )
VeriFone Holdings, Inc. ("VeriFone") (PAY, Trade ) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.
SOURCE: VeriFone Holdings, Inc.
VeriFone Public Relations, Atlanta
Media Contacts
Pete Bartolik, 508-283-4112
pete_bartolik@verifone.com
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